Coaching Loft Reviews, Features, and Pricing: Is It For You?

coaching loft reviews

Coaching requires specialized skills that can take years to hone, but so does running a practice. If you’re a practitioner hoping to spend more time on your passion and less on your business admin, you’re definitely going to need help from a coaching app.

Our Coaching Loft reviews will give you some insight into the platform’s tools, features, and uses. Read on to find out about our test drive and decide if it’s right for you!

Features of Coaching Loft

Coaching Loft is a digital practice and coaching management platform for coaches, from solo practitioners all the way up to enterprises.

It is designed to be an “all-in-one” tool that allows practitioners to add clients and coaches, schedule appointments, design coaching packages, create offers, invoice coachees, share files, log sessions, and more.

To kick off our review, here’s a summary of the main features available in Coaching Loft:




Coaching Management

Appointment Scheduling
  • Can schedule appointments while creating coaching engagements and allows client self-scheduling. Integrates with Google Calendar, iCloud Calendar, Office 365 Calendar, and two more apps
Billing & Invoicing
  • Schedule bills and track unpaid invoices. Coaching Loft integrates with PayPal for payment processing and QuickBooks (via Zapier) for managing accounts.
Insurance Claims Management
Note-taking and Document Management
  • Includes session notes for coaches and client notes for coachees. No templates provided.
Multiple Providers
Practice Management Reports
  • Limited to invoice tracking
Inventory Management

Mental Healthcare

Client Portal
Custom Forms
  • Limited to forms, questionnaires, and assessments that can be created from templates in the Coaching Packages feature.

Pricing & Target Audience

The Coaching Loft app is geared toward coaches rather than medical practitioners, as it goes beyond simple practice management tools to include specialized functions for guiding and supporting clients.

Based on the templates provided in the platform and our experience with software for coaches, it has plenty of potential value for life coaches, career coaches, business coaches, and more.

The various pricing plans make it suitable for solo coaches, small businesses, and mid-sized coaching teams.

There are four individual tiers available:

  • Free plans: For 2 clients and 50 MB storage capacity
  • $20/month: For 10 clients and 500 MB storage capacity
  • $45/month: For 30 clients and 1 GB storage capacity
  • $95/month: For unlimited clients and 2 GB storage capacity.

As noted, Coaching Loft also offers Business/Enterprise plans for small to mid-sized companies, with unlimited clients and 2 GB storage capacity. This plan is $95 a month per coach and includes custom practice branding, a demo coach account, and the ability to transfer and move clients between coaches, among other capabilities.

Coaching Loft Alternatives

We’ve compared Coaching Loft with two alternatives—CoachAccountable and Quenza—so you can see how it stacks up.

Coaching Loft



coaching loft logo red white blackCoachAccountable logo green black white smallQuenza logo blue
  • Web
  • Web
  • Web
  • Android
  • iPhone
Customer Service
  • Phone
  • Tutorials
  • Articles
  • Online customer service
  • Phone
  • Tutorials
  • Articles
  • Online customer service
  • Tutorials
  • Community Forum
  • Articles
  • Mobile app
  • Online customer service




  • PayPal
  • Mailchimp
  • Zapier
  • QuickBooks Online Advanced
  • Leadfeeder
  • HubSpot
  • Zoom
  • PayPal
  • Zoom
  • Stripe
  • Zapier
  • Google Calendar
  • Square
  • Microsoft Outlook
  • Zapier

A Look At The Coaching Loft Software

Not unlike the Satori app and several other competing platforms, Coaching Loft does not come with smartphone apps—all functions are accessible only through a web browser.

We signed up for the 30-day Business plan trial and added four coaches for $95 per seat/month, a comparatively high price compared to other apps we have trialed.

After adding several clients, we started exploring the first of many different functions available in Coaching Loft’s Dashboard: Coaches, Coachees, Client Organizations, and Engagements.

Coaching Management

With Coaching Loft’s Business Plan, you can add your coaches manually, invite them to set up a profile, and assign different clients to them:

Screenshot of coaches profiles in coaching loft

Once coachees are added to your account, you and your team of practitioners can create Engagements to organize your interactions with clients. If you have a set number of sessions with a particular client, this feature also allows you to build coaching programs and keep track of your interactions with that coachee.

screenshot of engagements feature in coaching loft platform

We liked the convenience of this feature; once an Engagement was set up, we were able to modify the app’s Coaching Program Templates to design our own package that included sessions, assessments, files, and links to relevant resources.

A few basic tools are provided for coaches to create their own assessments, but not as many as in other apps that we have trialed. For example, we could not upload our own images to design worksheets and exercises.

screenshot of program templates in coaching loftAppointments that are scheduled within a coaching program automatically appear on each coach’s calendar, which we also found convenient.

Coaches can carry out a huge range of tasks once they have activated their accounts and been assigned clients. A few examples include assigning assessments, sharing files, viewing coaching logs, and sending coachees items from the app’s library of over 500 coaching questions, as shown below.

This was a huge time-saver for us, and we appreciated the extensive array of questions organized into categories such as Getting Started, Goals, Commitment and Accountability, and Taking Action.

screenshot of example questions in coach library

Clients can also create journals and set Goals for themselves once they have been allocated a coach.

Goals were one of our favorite accountability features, plus the associated Milestones, Actions, and Live Tracking, as shown in the client portal screenshot below:

screenshot of client goals and milestones in Coaching Loft software

Another definite plus was the ability to create Packages and offer them for sale, with sample coaching package pricing based on your hourly rate.

Coaching Loft provides a customizable template that can be shared on various social media channels and makes it easy for you to keep track of inquiries about your package:

Screenshot of Coaching Packages featureWe can see this being a highly useful function for practitioners with no coach marketing experience hoping to sell their packages for the first time online.

Practice Management

Beyond the features already mentioned, the Coaching Loft app includes an array of tools designed to save time and reduce the administrative burden of running or even starting a coaching business:

  • Automatic session logging and management
  • Coachee notepad and session notepad for coaches
  • Invoice management
  • Coaching agreement templates and tracking
  • Instant messaging, and
  • Easy-to-build Coach Profiles that can be published online.

preview of practitioner landing page for coaches

5 Customer Reviews

How do other providers feel about using the platform for coaching?

Here are a few real Coaching Loft reviews from the app’s users, several of whom felt the software was an all-in-one toolkit in terms of features.

“Useful tools for coaches, Assessments, a list of 100’s of questions, goals and actions, file storage, agreements can be sent, scheduling, invoices and feedback.”Capterra

The ability to create Coach Profiles and Packages was popular with many:

“I can create my pages of coaching products and packages. I can even use this thing as my personally branded page and advertise by using this tool. It has really changed my life!” Capterra

However, the price was not as well-received. As with us, plenty of coaches felt the pricing was overly steep, considering that they didn’t use all the features:

“If we consider how many coaches nowadays are desperate about such software and how much some average coach can earn per hour, having 1-2 sessions per day (which is a maximum for any normal coach), we can conclude that the price is a little bit too high for coaches who is not a superstar in their field.”Capterra

Others felt the app was hard to navigate at first, requiring a lot of setup and learning:

“Experienced a few issues at first from my lack of understanding.” —

Last, but not least, the Coaching Questions database was rated highly by users:

“The Huge Coaching Questions database is just simply amazing, and the Goals, Milestones and Actions Setting & Live Tracking with Clients is just a savior.”

17 Advantages and Disadvantages

After having tested the platform, we summarized its main pros and cons in the table below.

Take a look at what other users and we felt were the key advantages and disadvantages of Coaching Loft:



Coaching Management

  • Plenty of functionality in terms of practice management and coaching tools
  • Huge library of coaching questions
  • Convenient to send client agreements through the platform
  • Easy to set Goals, Milestones, and Actions for client tracking
  • Customizable branding
  • Accepts online payments (PayPal)
  • Searchable Coach Profile/landing page feature
  • Included library of 500+ coaching questions
  • Convenient Coaching Packages feature with templates
  • Limited activity-building tools beyond basic forms
  • No Android or iPhone app

User Experience

  • User-friendly interface (once the app has been set up and users are familiar with it)
  • Helpful and extensive user manual
  • Free 30-day trial requires a credit card (Business/Enterprise plan)
  • Relatively expensive compared to other coaching apps, with many coaches only using a fraction of the features
  • Steep learning curve
  • Very time-consuming to set up


All in all, Coaching Loft has a great suite of features to help you run your practice, design programs, and keep your clients accountable and on track. While the pricing might be quite steep for independent coaches (and perhaps prohibitively so for new coaches), it comes with a considerable range of useful templates and automations that set it apart from many of its more generalized competitors.

The ability to create Coaching Packages, agreements, and a digital Coach Profile were very handy and once it was set up, we found it simple—albeit considerably time-consuming—to navigate.

A few potential improvements, in our eyes, would be the addition of features for creating more engaging activities, smartphone apps for clients, customizable coaching exercise templates, and a more realistic price point for self-employed coaches.

Final Thoughts

Not sure if Coaching Loft is right for you? Quenza’s customizable Expansion templates, Pathways, and Activity builder are a few of the easy-to-use features that help you engage clients efficiently and at scale.

If you want to share your own unique tools, worksheets, programs, packages, and pathways to grow your practice, check out Quenza’s $1, 30-day trial today.

About the author

Seph Fontane Pennock is a serial entrepreneur in the mental health space and one of the co-founders of Quenza. His mission is to solve the most important problems that practitioners are facing in the changing landscape of therapy and coaching now that the world is turning more and more digital.

Leave a reply

Your email address will not be published.