How To Build A Coaching Program: 15+ Fantastic Templates

Coaching Program

Once you’ve created your coaching course materials, the next essential step to delivering a great coaching program is to roadmap your client journey. It may sound like hard work, but it’s easy with the right templates!

In this guide, we’ll show you how to curate your activities, exercises, interventions, and more into seamless pathways that will take your coachees from their unique goals to the outcomes they’re after.

Before you start, we think you’ll enjoy our 1 dollar trial of Quenza’s e-coaching tools. Our 30-day trial of Quenza’s digital toolkit will give you everything you need to craft seamless coaching programs around your clients’ goals, so that you can deliver professional, impactful solutions your way.

What is a Coaching Program?

A coaching program is quite simply a logical sequence of coaching content that takes your clients from A to B.

While every pathway is unique, each program effectively acts as a blueprint for your client journey, beginning with your initial intake processes and ending with evaluations. Coaching programs typically include a mix of:

  • Session materials, such as practical exercises, instructional videos, meditations, metaphors, and other coaching tools
  • Between-session homework, like self-report quizzes, behavior diaries, or mood trackers, and
  • Coaching forms, which can include everything from intake documents and client contracts to post-coaching evaluations and session rating scales.

How To Build An Effective Coaching Program

Regardless of your program’s duration or how many sessions you choose to include, a coaching program can only be effective if it’s tailored to your clients’ needs.

This means that to build your program, you’ll need to collaborate with your coachee to establish a structure that works for both of you.

The following templates can be used to organize your materials into an effective sequence that starts from the bare bones. From here, you can introduce your own steps, homework, touch points, and more to build a coaching program that’s tailored to your coachee.

Regardless of your program’s duration or how many sessions you choose to include, a coaching program can only be effective if it’s tailored to your clients’ needs.

Structuring Your Coaching Program: 2 Examples

If you’re looking for a specific place to start, the GROW Model and ABC Model are two example coaching programs that can help you to ‘scaffold’ your program.

1. The GROW Model

The Goal, Reality, Options, and Will (or Way Forward) structure is a well-known framework that’s easy to apply when you’re structuring development programs.

It offers a 4-step outline that can be used to roadmap how each session will proceed and is just as effective for planning out multiple sessions over a longer period.

A business coaching program created using the GROW model might look as follows:




1 – Orientation


  • Intake
  • Initial assessments
  • Help clients establish goals

Example homework

Realizing Long-Lasting Change by Setting Process Goals

2 – Initial Session


  • Identify personal strengths and weaknesses
  • Explore potential obstacles and opportunities

Example homework

Strengths in Significant Moments

3 – Decisions


  • Brainstorm action items
  • Develop action plan
  • Identify first steps

Example homework


4 + Coaching


  • Build and sustain motivation
  • Develop key skills
  • Evaluate progress

Session Notes for Clients

2. The ABC Model

Ribbers and Waringa’s ABC Model proposes a 3-step structure that’s can also be flexibly applied to individual sessions and longer programs:[1]

  1. Analyze: During these sessions or stages, clients explore their opportunities to develop realistic, achievable objectives
  2. Internalize: This involves clients moving through a cycle of goal, action, reflection, and review to work toward their goals, and
  3. Sustain: Where the client’s new desired behaviors are validated and maintained, before the coaching program comes to a close.

The ABC Model centers heavily on reinforcing positive new behaviors with feedback from others, meaning it lends itself particularly well to coaching in organizational settings.

13 Helpful Templates & Outlines For Coaches

Once you’ve got your structure in place, building up your coaching program is simply a matter of selecting the right coaching forms and exercises for each step of your chosen framework.

If it helps, you might want to start with a few coaching templates from our in-depth Quenza guide: Conducting Intake Effectively: 22 Forms, Questions, & Apps.

While you’ll initially want to structure your curricula or program with interventions, activities, and exercises such as the below examples, your intake documents can be added as first steps later on.

Creating A Career Coaching Program: 7 Outlines

Using the GROW Model example above, a career coaching program outline might look as follows:



Coaching Tools

Session 1 (Goals) 


Session 2 (Reality) 

Finding Your Ikigai

Session 3 (Options) 

Action Planning

Session 4 (Will) 

Managing Stress

You’ll also find 6 more career coaching tools and a full guide to designing your solutions here: Become The Ultimate Career Coach: Best Tools, App & Software.

2 Templates For Health Coaching Programs

For a ready-made health coaching program template, check out Quenza’s Creating a Positive Body Image Pathway Expansion.

Quenza Health Coaching Program Templates
Quenza’s Creating a Positive Body Image health coaching program includes six steps and can be customized with your own activities and steps.

As shown above, this Expansion encompasses six steps to help clients cultivate a better understanding and appreciation of their bodies:

  1. An Introduction – Video, outlining the program and its goals
  2. What Can Your Body Do? – A customizable training exercise for healthier body image
  3. What Can Your Body Do In Terms of the Senses and Movement?
  4. What Can Your Body Do In Terms of Health and Creative Endeavours?
  5. What Can Your Body Do In Terms of Self-care and Interpersonal Relations? and
  6. A Thank-You Letter To Your Body – In which your clients will write a compassionate letter to their body, showing thankfulness for how it functions.

Another health coaching program template to use as part of your sequences is Quenza’s Stress Diary, an easy-to-customize pathway that clients can use to identify trends in their stress levels over time to inform positive coping strategies.

4 Best Business Coaching Outlines

The ABC model can easily be used to structure a business coaching program, which might look as follows:

  1. Analyze: A client works on establishing their goals during an initial introductory session, with the help of self-awareness assessments, e.g. Strengths in Significant Moments
  2. Internalize: Working on achievable, realistic sub-goals from session one while incorporating feedback might include prototyping minimum viable products, ‘Build Measure Learn cycles’ of product development iteration, or trialing various organizational setups.
  3. Sustain: In which a client identifies the success factors of their approach, and focuses their efforts on maintaining their progress.

For a closer look at 3 versatile exercises to include in your business coaching program outline, we recommend Best Online Business Coaching App: 18 Unique Tools & Ideas.

The Importance of Choosing the Right Software

Whether you’re a business, health, or career coach, you’ll need a reliable platform to put your coaching program together. A digital toolkit allows you to:

  • Design your own exercises and coaching forms
  • Work from coaching templates to save time
  • Personalize your solutions more efficiently
  • Structure your ‘building block’ exercises into pathways and programs
  • Schedule and automate your program delivery
  • Stay on top of client progress with live updates
  • Send notifications, reminders, and other important communications in real-time, and
  • Store all your results and client information securely in a centralized digital space.

Quenza’s software for coaches includes all the specialized features that can structure your curricula from the ground up, as well as critical tools to help you deliver your solutions each step of the way.

What is the Best Online Tool For Coaches?

With Quenza, you can share your coaching exercises, interventions, and more in real-time on a HIPAA-compliant platform while making any essential tweaks to your programs as they progress.

Its versatile toolkit gives you plenty of ways to coach your own way, by integrating your own unique videos, audio, and branding into each step of your programs.

Put simply, Quenza’s capabilities go far beyond those of many coaching solutions available today. It’s easy to find great all-in-one software that manages your coaching admin, but with Quenza, you can create your own signature coaching program and shape client growth even more effectively.

Final Thoughts

With decent planning, your coaching programs can easily make you more efficient and effective by giving your materials a logical, progressive flow.

Using the templates we’ve shared, you’ll be able to structure your courses more efficiently, amend your designs along the way, and ultimately, enhance the client benefits of your solutions. Do let us know how you’ve applied these examples!

We hope you enjoyed this article. Don’t forget to start your 1 dollar, 30-day Quenza trial to start designing your own coaching programs from anywhere.

Our practitioner toolkit has been specially designed to put you in complete control over why, how, and what you deliver, so that you can augment your positive impact for even better client outcomes.


  1. ^ Ribbers, A., & Waringa, A. (2015). E-coaching: Theory and practice for a new online approach to coaching. Routledge.

About the author

Catherine specializes in Organizational and Positive Psychology, helping entrepreneurs, clinical psychologists and OD specialists grow their businesses by simplifying their digital journeys.

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