Creating An Online Coaching Program: Your Ultimate Guide

Online Coaching Program

If you’re new to online coaching, or just mastered the basics, jumping a few steps up to full-scale online coaching programs might sound like a little more work than it is. But if you’re ready to expand your client base and help more coachees with unique solutions of your own, it’s a professional step worth taking.

In this guide, we’ll show you how to deliver an engaging, effective, and rewarding online coaching program using purpose-built, user-friendly tools for the job. Read on for our a How-To guide and our Quenza experts’ top tips.

Before you continue, we thought you might like to try Quenza’s e-coaching program for 30 days. Our $1 trial will give you full access to all of Quenza’s specially designed virtual coaching tools, so that you can deliver effective, engaging development journeys that enhance the goal-achievement of those you help.

Becoming The Ultimate Online Coach

Online coaching isn’t new, and it can be a highly effective way to help others grow when they may not have the time or money for regular face-to-face sessions.

But once you’ve decided to take the plunge as a professional e-practitioner, what does it look like?

To give you a little flavor, e-development uses all the same effective techniques, frameworks, and approaches as conventional coaching. The only difference is that they might require a little tweaking to make them online-friendly, and your interactions and impact are delivered using specialized virtual coaching software.

Running a satisfying, productive, and results-focused online coaching session or program starts with planning your logistics, which is where specialized e-coaching software can be particularly valuable.

Running Successful Virtual Sessions

So what does it take to deliver a satisfying, productive, and results-focused online coaching session? Let’s take a look.

The professional CPD trainers at Catalyst14 have some helpful tips for running a successful session:[1]

  1. Plan your logistics: A smooth virtual session relies on dependable internet – test your connection beforehand, and find a quiet, distraction-free space to conduct your session from. Ideally, close any other apps that might disrupt your online call and ask your client to do the same for the best results.
  2. Prep your client: While you may run multiple online sessions a day, don’t forget that online coaching programs might be new (and perhaps daunting) for your client or clients. Let them know what to expect in terms of confidentiality and prepare them with a Coaching Client Agreement to set clear mutual expectations about how things will go.
  3. Plan for possible challenges: Some common examples include internet droppages, potential interruptions (e.g. unexpected traffic noises, deliveries, or construction work outside), slow internet, or disturbances from others in your workspace. You might need to switch to a phone call, mute your audio temporarily, and/or ensure you’re giving feedback through instant chat so your client knows you’re listening.
  4. “Contact before contract”: While your work together is important, take some time to build rapport and engagement with your client before each session. Spend a little time connecting with them so that you both feel comfortable, relaxed, and in the right mindset for your online coaching session. If you or your client are still in ‘busy mode’ after a prior meeting, a Three Minute Breathing Space exercise might help.
  5. …But do have a contract: If you’re new to online coaching, you’ll want to think beforehand about how you’ll approach the virtual aspects of your sessions. As well as timing, confidentiality, and how you’ll deal with challenges, you must consider practical elements like how your clients can access any diagrams or resources you’re sharing, how you’ll demonstrate exercises, or carry out interactive games. An online coaching platform such as Quenza is useful here, by allowing you to share custom images, videos, audio mp3s, and explanatory walkthroughs with your client in real-time.
  6. Be real about e-coaching: Have confidence that your virtual sessions will run as productively and smoothly as your face-to-face sessions – trust your process, your skills, your methods, and trust what feels right in the moment for an authentic working relationship with your client.
  7. Energy is a factor: Even with the right software for coaching, online interactions – like face-to-face sessions – can be tiring. Remember to break up longer sessions with some time to breathe or stretch and encourage your coachee to do the same.
  8. Wrap it up right: You might want to end your virtual sessions by giving your coachee time to replenish their energy before the next session. It’s also a good idea to collect feedback that will help you improve your approach; we recommend sending a coaching feedback survey like Quenza’s Coach Evaluation Form, inviting your client to send their Client Session Notes, or sharing a Session Rating Scale.
Quenza Expansions Online Coaching Program
Quenza’s Expansion Library includes customizable templates of popular coaching resources to use in your sessions, such as the Coach Evaluation Form and Session Rating Scale.

How To Build An Online Coaching Program

As a new coach, or a first-time online coach, creating programs for clients or groups might sound like a lot of tough work.

It might be tempting to bite off more than you can chew with a wide offer that appeals to a broad audience, but e-coach Jeanine Blackwell advises starting with a narrow, but specific focus.[2]

Start with your target audience instead, she argues, and work backward:

  • Who can you help, precisely?
  • What do they want to achieve? and
  • What will they need to know to achieve it?

Your answers will inform your program topic, and from here, you can start to think about the rest of your puzzle pieces.

Building An Online Coaching Course

If you’ve decided on the topic for your online coaching course, it’s time to put your package together.

Quenza’s own professional e-coaches recommend starting with the very basics of what your clients will need to learn, beginning with core modules or themes and giving your program more depth with additional resources as you go along.

For example, if you’re offering an online life coaching program called How To Be An Online Coach, your course design might involve:

  1. Choosing your topic (e.g. How To Be An Online Coach)
  2. Pre-testing your idea – e.g. pitching your course concept to a small sample of your ideal target audience
  3. Deciding what your key modules will cover, and how many you’ll require with an online course map or curricula
  4. Planning specific lessons you’ll need to include within each e-module, and
  5. Selecting or designing appropriate resources, such as the exercises, assessments, or activities that will go into each.

Throughout your program design and delivery, you’ll invariably come across challenges. Don’t be afraid to refine and reiterate as you go along, based on experience and your ideal clients’ feedback.

Best Online Software For Life Coaches

Creating a successful program involves more than just planning. It takes design, delivery, monitoring, and evaluation to run your course successfully.

If you’re planning to stand out from the crowd with your offer, especially, you’ll need the best software for life coaches with customizable digital tools that will bring your unique content to life effectively.

Professional e-coaching software like Quenza is specially designed to act as an all-in-one toolkit for the job, allowing you to craft your original solutions from scratch or templates, while staying on top of the day-to-day tasks that running a successful online coaching program involves.

With unique tools such as Quenza’s Wheel of Life feature, life coaches in particular can develop and share custom resources that are hard to design with standalone digital tools, or time-consuming to personalize by hand.

If online life coaching is your specific niche, you’ll find many more helpful resources in 23 Effective Life Coaching Tools & How To Use Them, and What is the Best App For Life Coaches in 2021?

Wheel of life Online Life Coaching Program Quenza
Quenza’s Wheel of Life feature can help you create personalized e-coaching frameworks for your clients, with custom dimensions and text.

5 Tips To Create A Successful Program With Quenza

Some of our top tips for creating a successful coaching program from scratch include:

  1. Gathering your tools: Whether you’re working from a laptop or smartphone app, Quenza’s 30 day free trial will give you unlimited access to all of the simple-to-use tools needed to craft and deliver your program
  2. Designing unique online coaching lessons and resources: Deliver your unique value proposition the way you want to using Quenza’s original Activity Builder tools. Using drag and drop in a blank template, you can ensure your niche-specific content stands out in a crowded e-coaching marketplace by starting completely from scratch – the easy way.
  3. Keeping it simple where you need to: That said, there’s no need to build everything from the ground up, especially when it comes to popular or science-based resources that you might use frequently. Instead, check out Quenza’s Expansion Library to customize existing lessons, activities, meditations, metaphors, and more to save yourself prep time.
  4. Mapping it out: We recommend structuring your online coaching program structure with Quenza’s Pathways Tool, where you can use drop-down menus to organize everything into a step-wise development journey, and
  5. Learning as you go: As well as securely capturing your client’s progress, Quenza’s live results tracking is a great way for you to evaluate your program, even modifying it quickly where necessary. By sending out surveys and questionnaires along the way, you can collect all your clients’ thoughts and suggestions throughout the program, helping you upgrade and improve as you progress.
Pathways Quenza Online Coaching Program
Your Pathways Tool is ideal for mapping out online coaching programs, either from your unique lessons or from customized templates in Quenza’s Expansion Library

6+ Unique Benefits For Your Clients

Using Quenza to design and deliver your online coaching program is a beautifully flexible way to help your clients develop from anywhere, on the schedule that suits them best.

Not only does your platform come with free client-facing Android and Apple smartphone apps, but they’ll be able to benefit from more convenient on-the-go learning when all your resources are centralized in one easy-to-use coaching portal.

From their apps, your clients can:

  1. Reach you at any time through Quenza’s Live Chat
  2. Interact with your video tutorials or audio guides, when you embed custom multimedia into your Activities
  3. Refer to your content at any time, for a smoother online learning experience
  4. Download your resources as PDFs for offline learning
  5. Manage their Activities and progress in their native language, and
  6. Receive reminders and notifications automatically with Quenza’s in-app updates.

For a complete guide to using Quenza to build client engagement for better coaching outcomes, check out The Quenza App: Your 2021-Proof Client Engagement Tool.

Final Thoughts

Digitalizing your coaching solutions as an e-course, group class, or interactive workshop is a great way to build your brand and help even more clients with your solutions.

While it takes commitment, expanding your offer with an online coaching program doesn’t have to be complicated – even if you’re starting from the ground up. With a little time spent getting to know Quenza’s tools, there’s no reason you can’t broaden your reach and grow your own skills while you help others, so why not give it a go?

We hope this guide was helpful. For all the easy-to-use tools you need to build, run, and manage a successful online coaching program, don’t forget to sign up for your $1 Quenza trial. Quenza’s digital coaching toolkit will help you deliver seamless, professional, and engaging e-coaching journeys from anywhere, and contains everything you need to support and guide your clients virtually in real-time.


  1. ^ Catalyst14. (2020). Online Coaching - 12 Key Tips on How to Run a Successful Session. Retrieved from
  2. ^ Asanias, E. (2019). How To Put Your Coaching Program Online. Retrieved from

About the author

Catherine specializes in Organizational and Positive Psychology, helping entrepreneurs, clinical psychologists and OD specialists grow their businesses by simplifying their digital journeys.

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