The Quenza App: Your 2021-Proof Client Engagement Tool

As psychotherapy, mental health coaching, and other helping professions grow increasingly digital, more providers are using client engagement tools to better engage with and support their clientele.

But for the first-time practitioner or any professional that’s new to blended care, the changing technological landscape can seem overwhelmingly full of possibilities. What features do you really need to implement a client engagement strategy, and how do they help?

In this article, the expert developers of client engagement tool Quenza share their top tips for enhancing patient relationships, retention rates, and overall client satisfaction in your practice.

What Are Client Engagement Tools?

In the next section, we’ll look a little closer at what some of these best practice client and patient engagement strategies involve.

Personalized Treatment Planning

Each and every client will have distinct interests and unique learning preferences, and through individualized interventions, therapists and other practitioners can make the biggest impact toward building engagement.

Keeping clients motivated and actively participating is one of the most effective ways that professionals can maximize their chances of success, research shows, which is why client engagement tools like Quenza are a useful way to individualize treatments at scale using customizable templates:

Client Engagement Tool Quenza Video Therapy
Interventions can be made more interesting and relevant with personalized videos, making clients more likely to stay motivated and engaged.

Therapists and coaches can design templates around research-based interventions, for instance, then modify activities and instructions so that they are more engaging to clients. Integrating video and other multimedia is an easy way to accomplish this, as one of Quenza’s founders has done above with the software’s Activity Builder.

Client engagement tools also allow therapists to address clients by name, or their preferred title, through personalization fields or ‘tokens’.

Ongoing Activation

Beyond delivering an intervention, therapists have an important role to play in sustaining client motivation throughout therapy or coaching. By increasing patient activation, behavioral health experts explain, practitioners also have a much greater chance of inspiring long-term, positive behavior change.[3]

By designing psychoeducational materials, homework, and learning activities for patients to complete between sessions, mental health professionals can thus engage patients between appointments, improving their prospects of success by keeping their learnings fresh in mind.

Many established treatments such as Cognitive-Behavioral Therapy (CBT) involve activities that are easily self-administered by patients, making them perfect for sharing as between-session engagement exercises:

Client Engagement Tools Homework Quenza Example
Self-administered exercises (pictured with Quenza), and psychoeducational content are convenient to share digitally as homework, helping therapists sustain patient activation between sessions.

With client engagement tools like Quenza, the results from these activities are instantly shared with therapists, who can then gauge their patient’s level of activation and amend their treatment as and when it might be required.

A Note On Evaluation

Activating and motivating clients is a great way to create stronger rapport, sustain momentum, and deliver better health outcomes with your mental health solutions.

But at the end of the day, implementing a client engagement strategy is only one part of running a successful blended care practice.

To ensure the effectiveness of your approaches, and refine your strategy over time, patient engagement tools can be used to assess, measure, and evaluate the initiatives that your practice implements, giving you insight into what works, and what doesn’t. This might be as simple as distributing:

  • Session Rating Scales for your therapy patients
  • Feedback Surveys for your coachees, or
  • Discharge Forms for medical clients, but it’s an integral part of any client engagement strategy.

With insight into what you’re doing right as a practitioner, you’re in a far better position to evolve your efforts along with your clients’ changing needs.

This way, you can know you’re delivering the most relevant, impactful, and positive treatments for those you help, at any given time.

Final Thoughts

Delivering online therapy or coaching is only one step in a practitioner’s journey to improve their patients’ lives. For any intervention or treatment to have a positive impact, a good working client-practitioner relationship is essential. But armed with the right strategies and technology, online providers are now infinitely better equipped to help others than they once were.

By combining more personalized solutions, meaningful interactions, and timely support, client engagement tools like Quenza can be an essential way to differentiate your business – ultimately, helping you create more value for your customers, and bringing them tangible results that enhance their lives.

If you enjoyed this article, why not try Quenza’s client engagement tools for yourself on our $1 practitioner monthly trial? With full access to all our practitioner features, you can implement what you’ve learned from Quenza’s experts – and start building client engagement to bring others more positive results with your solutions.

References

  1. ^ Thompson, S. J., Bender, K., Lantry, J., & Flynn, P. M. (2007). Treatment Engagement: Building Therapeutic Alliance in Home-Based Treatment with Adolescents and their Families. Contemporary Family Therapy, 29(1-2), 39.
  2. ^ Graffigna, G., Barello, S., Bonanomi, A., & Riva, G. (2017). Factors affecting patients’ online health information-seeking behaviours: The role of the Patient Health Engagement (PHE) Model. Patient Education and Counseling, 100(10), 1918.
  3. ^ Greene, J., Hibbard, J. H., Alvarez, C., & Overton, V. (2016). Supporting patient behavior change: approaches used by primary care clinicians whose patients have an increase in activation levels. The Annals of Family Medicine, 14(2), 148.

About the author

Catherine is an experienced marketing content manager with a background in the management consulting industry. She is skilled in strategic marketing, content marketing, strategic planning, and research.

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