{"id":14843,"date":"2022-01-21T12:00:47","date_gmt":"2022-01-21T12:00:47","guid":{"rendered":"https:\/\/quenza.com\/blog\/?p=14843"},"modified":"2025-05-29T16:08:48","modified_gmt":"2025-05-29T16:08:48","slug":"coaching-business-model","status":"publish","type":"post","link":"https:\/\/quenza.com\/blog\/coaching-business-model\/","title":{"rendered":"Choosing The Right Life Coaching Business Model + Templates"},"content":{"rendered":"\n

Building a profitable life coaching practice<\/a><\/strong> can be a lot of work. It involves a lot more than simply racking up your billable hours, and that alone sounds daunting enough to put off most aspiring practice owners.<\/p>\n\n\n\n

Having a solid life coaching business model can take a lot of the complexity out of setting up and getting started, and it’s an essential way to stay on track as you scale up your practice and grow.<\/p>\n\n\n\n

We’ll show you how to plan your own business plan in this article so that you can create, deliver, and capture value strategically while you grow. If you’re keen to design your own as you read, why not work along as you read with your 1-month free Quenza trial<\/a><\/strong>?<\/p>\n\n\n\n

What is a Business Model? 2 Examples<\/h2>\n\n\n\n

If you’re like most new coaches, the words “business model” might conjure up images of how you deliver your sessions, from personal face-to-face coaching to online group sessions<\/strong><\/a> and similar.<\/p>\n\n\n\n

While these do account for how you run your practice as a coach, there’s a little more to it.<\/p>\n\n\n\n

Here’s what a sustainable business model looks like at its most basic, according to international business experts. This diagram ties in beautifully with how Strategyzer co-founder Alexander Osterwalder defines a business model, which is: \u201c…the rationale of how an organization creates, delivers, and captures value.\u201d<\/em><\/p>\n\n\n

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A business model is how you define your competitive strategy through service\/product design, how you determine your costs, and how you differentiate your solution from other coaches on the market. Adapted from Bocket et al., (2014).<\/small><\/figcaption><\/figure><\/div>\n\n\n

Where do you think your session delivery fits into the above diagram?<\/p>\n\n\n\n

That’s right\u2014it’s only one part. As a coach, you need a business model that considers the elements of your value proposition,<\/em> value creation, <\/em>and value capture <\/em>strategy, all of which work together to help you grow your practice.<\/p>\n\n\n\n

Let’s take a closer look.<\/p>\n\n\n\n

Crafting Your Life Coaching Business Model<\/h2>\n\n\n\n

So what does each element represent in real life?<\/p>\n\n\n\n

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Your life coaching business model is simply the rationale of how your practice creates, delivers, and captures value.<\/p>\n<\/blockquote>\n\n\n\n

Here’s what each element represents.<\/p>\n\n\n\n

Value Proposition<\/h3>\n\n\n\n

It’s critical to get very clear on your value proposition before you can create value as a new life coach\u2014or before you start trying to scale up as an established practitioner.<\/p>\n\n\n\n

You may have done this informally at some stage, but taking the time to solidify your offer is the key to creating consistent value sustainably over time.<\/p>\n\n\n\n

You can create your proposition by formulating your promise<\/em> as a life coach:<\/p>\n\n\n\n