Creating Your Life Coaching Packages: 17 Templates and Tools

Life Coaching Packages

It’s one thing to start up a life coaching practice, but most professionals reach a point where coaching by the hour simply isn’t sustainable. Eventually, all coaches need new, more ways to grow their careers and client lists.

Life coaching packages represent the next step up in professional e-coaching and can represent a fundamental shift in how you develop others. With our guide, you can learn how to create your own coaching packages that sell and use our examples to get started.

If you aim to help your clients with effective, engaging coaching packages, you’ll love our $1 trial of Quenza’s e-coaching software. Quenza will help you build and deliver uniquely impactful coaching packages seamlessly and will give you everything you need to run your classes or workshops from any connected device.

What is a Life Coaching Package? 2 Examples

If you’re starting out as a life coach, chances are you’ve been charging an hourly rate for your services or billing your clients by the session. While this is a common enough way to practice, it can also be very limiting.

You may have noticed this yourself: the more clients you enroll, the busier your calendar becomes – until very soon, you’re finally booked out. By charging an hourly rate, you’ve not only capped your earning potential but also limited the number of clients you can help.

Life coaching packages are a scalable alternative to pricing your services by the hour or session, and can help you reach more clients with your services and solutions.

Bundling your services into all-inclusive solutions and packages give you a highly scalable way to manage and grow your online coaching business. They are a sustainable alternative to an hourly pricing structure.

Packages also help you reach more clients. Any experienced life coach will have more than one client with the same goals or challenges. Offering packages can leverage this to your advantage by enabling you to offer structured solutions to more people. Essentially, you’re addressing the most common of your clients’ problems to a larger, growing pool of coachees.

The following two examples show you how they work.

Mindset Coaching

Mindset coaching is a popular way to help life coach clients seeking clarity, new perspectives, and insight to fulfill their personal potential.

While a client’s specific life goals will always be unique, a mindset coach generally supports and guides them using the same evidence-based frameworks or approaches.

For example, a mindset coach will create value by helping clients:

  1. Identify their core personal values
  2. Recognize and challenge their limiting self-beliefs
  3. Establish new, helpful mindsets
  4. Set meaningful development goals, and
  5. Develop personal action plans.

A mindset life coaching package might cover all these development stages throughout five coaching sessions, or a similar arrangement that suits both a coach and their client.

Career Coaching

Clients typically work with career and life coaches to achieve specific professional goals. An example package might be called Discover Your Ideal Career and include the following:

  1. Initial assessments – e.g. personality, skills, and values assessments (Session 1)
  2. Finding Your Ikigai a session where clients use insights from their assessments to identify an ideal career, using a tool such as Quenza’s Finding Your Ikigai Expansion (Session 2)
  3. Developing a Personal Value Statement, Cover Letter, or CV (Session 3)
  4. Creating a Career Strategy (Session 4).

Some optional steps might include feedback calls between each session or homework, such as Quenza’s Goal Visualization or Strength Interview Expansion templates.

How To Create A Life Coaching Package

Solution-focused coaching packages, which we’ve just seen two examples of, are a great way to package your coaching solutions. Before turning your idea into a practical, value-creating course, though, you’ll need to decide how you’ll interact with your clients.

Some practical ways to deliver your package include:

  • One-on-one (personal) coaching – scheduled, time-limited sessions with a single coachee
  • Group coaching – with proper implementation, these can be highly scalable
  • E-courses – e.g. self-paced learning modules
  • Webinars or workshops, or
  • Blended learning approaches – which combine digital and offline solutions in a way that best suits your coachees.

Before you launch into creating your first package, think about how you prefer to interact with clients. Which package type best suits your typical coachee, and how do the different models fit into your work schedule?

Once you’ve decided on a framework that works, map it out on paper. This will be your first step to designing an online coaching package that you can share with your clients!

A Look At Online Coaching Packages

Once you’ve mapped your ideas out as a coaching program, the next step is to put it all together.

It’s absolutely essential to have a reliable set of online tools when you’re building your program. Your toolkit should include everything you need to design resources, curate them into a program, and share them digitally with clients in a logical, stepwise sequence that drives positive results.

Quenza’s e-coaching toolbox is a fantastic example of what you’ll be using to create an online coaching package:

Quenza life coaching package Activity Builder
Quenza’s Activity Builder (pictured) is an easy-to-use tool for designing personalized, unique resources for online life coaching packages.

With Quenza’s Activity builder, you can create digital coaching exercises, forms, and worksheets from scratch for your packages using drag-and-drop tools, as shown above.

Alternatively, you can choose and customize pre-made coaching templates from Quenza’s Expansion library to suit your package:

Quenza Coaching Packages Expansions Example
Quenza’s Expansion Library gives you dozens of coaching exercises, activities, worksheets, forms, contracts, agreements, and more to customize and use in your coaching packages.

Any coaching tools you customize from your Expansion library (above) or Activity Builder can also be branded with your business logo, which is a strategic way to market or promote your signature coaching programs and packages.

With Quenza, you can assemble these into an ordered sequence of lessons or modules that will make up your package:

Quenza Pathways Coaching Package Examples
Using Quenza’s Pathway Builder, you can easily organize your resources into packages, then schedule them for automatic delivery to your clients, step by step.

Using Quenza’s Pathway builder, shown above, is as easy as choosing the resources you’d like to deliver as separate ‘steps’ in your package.

Best Tool For Offering Your Services

Quenza gives you a unique level of freedom if you’re planning to create coaching packages, from your very first package prototype to add-ons you’ll eventually want to design.

Inevitably, once your first one takes off, you’ll want to create more packages, programs, and courses—which is where Quenza’s customizability can help you scale, grow, and reach new heights as a professional.

With Quenza, you can:

  • Stay in touch with your clients through Quenza’s HIPAA-compliant group coaching chat or one-on-one instant messaging
  • Collect and store their results, form data, and client details automatically with Quenza’s live results tracking
  • Give your coachees a private coaching portal with the client app
  • Document your sessions by creating private coaching notes for clients and
  • Deliver a completely unique, branded coaching package using Quenza’s multilingual app features and custom brand colors.

If you’re looking for more inspiring ways to use Quenza when putting your package together, take a look at its unique features in our guide to the 4 Best Life Coaching Apps & Software Reviewed [2022].

15 Samples and Templates For Your Program

Whether you specialize in financial, relationship, health, nutrition, or another life coaching niche, proper program design is key to delivering a seamless coaching experience that engages, motivates, and empowers your clients.

For 15 practical coaching package examples, check out some of the programs we’ve outlined here: 25 Brandable Done-For-You Coaching Program Templates [2022].

How To Price Your Packages: 3 Fee Options

With your packages developed and ready to go, the last thing to consider is how you’ll price your products.

While you can always use your standard hourly rate as a guide, it’s critical to remember that packaging your products can add significant value to your offer.

In other words, rather than selling a gradual process that takes clients from A to B, you’re now selling a complete solution – which most clients will pay extra for.

Consider offering a few fee options if you’re hoping to reach a broader market of potential clients, for example:

  1. Coaching Package A – a basic but effective package for clients who are short on time or new to coaching (e.g., a ‘Bronze’, ‘Starter’, or ‘Quick Transformation’ package)
  2. Coaching Package B – building on Package A, you might dive deeper with a ‘Silver,’ ‘Intermediate,’ or ‘Empowerment’ package. This might include more one-on-one feedback or support sessions, or you might share additional relevant tools.
  3. Coaching Package C – a comprehensive, all-inclusive, or intensive life coaching solution that might include post-package follow-up, membership to a peer support group, or lifetime access to your course-relevant coaching resources.

How Much To Charge For Your Packages

The amount you charge for your packages should represent your experience, track record, and many more factors.

While there’s no ‘right’ amount to charge, the following are a few questions that you’ll want to ask yourself while you’re pricing your packages.

  • How much can my target clients realistically pay for a solution?
  • What existing social proof or results might add value to my life coaching package?
  • What are coaches with a similar level of experience charging for their courses?
  • How much did it cost me to create this package?
  • How much will it cost me to deliver it?
  • How much value will my clients ultimately get from coaching packages A, B, or C?

Selling and Marketing Your Packages: 3 Tips

Now that it’s finally ready to go, it’s time to promote your packages.

As a coach, you may be more used to supporting, inspiring, and guiding than selling, but a few simple strategies can make your marketing efforts go much further.

Here are a few tips to help you market your packages successfully.

  1. Build your online presence. Think about social media platforms your potential clients are likely to use and how they interact with the web. Where are the most strategic places you can blog, post, or network?
  2. Create a lead magnet. Create an email marketing incentive for coaching packages for visitors to your coaching website or social media page. Can you pique their interest with a free life coaching tool?
  3. Showcase your results. Do you have satisfied past clients who will happily provide a testimonial for your website? Can you demonstrate how great your process is in a video or podcast?

Enhancing Value with Additional Coaching Services

Offering additional coaching services can significantly enhance the value of your life coaching packages. These services can include specialized workshops, one-on-one intensive sessions, and group coaching programs. Workshops on stress management, goal setting, and personal development provide clients with focused, actionable strategies that complement their regular coaching sessions.

Intensive one-on-one sessions can be particularly beneficial for clients who need extra support or wish to delve deeper into specific areas of their personal growth. These sessions allow for personalized attention and can be tailored to address each client’s unique challenges and goals. By offering these intensives, you provide a high-touch service that can lead to faster progress and more profound transformations.

Group coaching programs offer another layer of support and community for your clients. These programs enable clients to connect with others who share similar goals and challenges, fostering a sense of belonging and mutual encouragement. Group coaching can also provide a more affordable option for clients, allowing you to reach a broader audience while delivering valuable guidance and support.

Additionally, consider incorporating digital resources and tools into your coaching packages. Online courses, downloadable worksheets, and access to exclusive content can add significant value to your packages. These resources provide clients with ongoing support and opportunities for self-guided learning, making your coaching services more comprehensive and versatile.

Leveraging Client Testimonials and Case Studies

Client testimonials and case studies are powerful tools for building credibility and attracting new clients. Sharing success stories and detailed accounts of your coaching impact can demonstrate the tangible benefits of your services and instill confidence in potential clients. Collecting and showcasing testimonials from satisfied clients provides social proof that your coaching methods are effective.

To gather impactful testimonials, encourage clients to share specific examples of their progress and achievements. Detailed testimonials that highlight clients’ challenges, the strategies used during coaching, and the outcomes achieved can be particularly persuasive. Promising these testimonials on your website and marketing materials can enhance your credibility and appeal.

Case studies offer an in-depth look at the coaching process and its results. By documenting the journey of individual clients or groups, you can provide a comprehensive view of how your coaching services lead to transformation. Include details about the client’s initial situation, the coaching interventions used, and the measurable outcomes achieved. This narrative format helps potential clients understand the value and effectiveness of your coaching.

Regularly updating your collection of testimonials and case studies ensures that your content remains fresh and relevant. Highlighting recent successes keeps your marketing materials current and demonstrates ongoing client satisfaction. By leveraging testimonials and case studies, you can build trust, attract new clients, and showcase the real-world impact of your life coaching services.

Final Thoughts

If you’re a professional life coach who’s looking to grow, coaching packages are the next strategic step to expanding your reach and your impact.

Use this guide as a starting point to planning your first package, and you’ll soon be helping others grow, learn, and achieve their potential in exciting new ways!

We hope this article helped you. To start designing and offer your own life coaching packages today, start Quenza’s $1, 30 day trial now for a month of unlimited access to Quenza’s digital coaching toolkit.

Quenza will help you deliver personalized life coaching solutions easily and efficiently with those you coach, and will arm you with everything you need to grow your online business even more effectively.

About the author

Catherine specializes in Organizational and Positive Psychology, helping entrepreneurs, clinical psychologists and OD specialists grow their businesses by simplifying their digital journeys.


  1. L Lorena

    Can you clarify for me how exactly does Quenza help with coaching packages. Can I build them and then leave them in Quenza? Can my clients buy them directly within Quenza?

    1. KT Konstantin Topić

      Hi Lorena, you cannot sell packages through Quenza at the moment. However, this is something we plan on introducing as a feature in the future. Make sure to subscribe to our newsletter to stay in the loop on the latest updates!

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