How To Build Your Life Coaching Website: An Ultimate Guide

Coaching Website

Does every coach need a website? Like the answer to most questions, it actually depends.

Some coaches use their LinkedIn profiles when they start with coaching. Others solely depend on their existing networks and referrals.

But if you want to scale up and access new clients from different geographies or you want to become a world-renowned coach, you will need to have a website. Even when you’re starting off pitching your coaching services to organizations, executives, or individuals who don’t know you personally, these leads will want to check out your expertise online.

Social media profiles can have limiting structures and set formats. What better way to reach your clients directly with the information and structure you want than a website?

We recommend working putting these ideas into practice using Quenza’s coaching tools. Our $1, 30-day Quenza trial will help you build a website that lands more clients, so that you can grow your coaching practice on a global scale.

How To Build Your Life Coaching Website

Once they decide to build a website, most coaches spend a lot of time thinking about how to structure their website and what information to include. We hope these steps can help you save time and get your website up sooner.

Before creating a website, you need to be clear on your main clientele, coaching niche, differentiation, and branding. If not, you wouldn’t know exactly what to include on the website.

  1. Know your coaching practice.
    Before creating a website, you need to be clear on your main clientele, coaching niche, differentiation, and branding. If not, you wouldn’t know exactly what to include on the website. So, taking time to think through what your practice is will be beneficial at the beginning.Also, keep in mind that your practice will evolve with time. For instance, although you may start coaching moms at first, you may become an executive coach in a few years, and the website will need to change. That’s just the nature of coaching, but don’t keep that from moving you forward and settling on a niche and website for now.
  2. Design the structure.
    Now that you know more about your practice, you can decide on how you want it to look, essential pages to include, and the vibe you want your website to showcase. Perhaps some of the examples of successful websites in this post may help you design the structure without reinventing the wheel.
  3. In-house or outsource?
    It’s time to decide whether you want to build it yourself or get someone else to do it for you. Do you have the time and expertise to dedicate to building a website? Have you done this before? How easily can you find an expert if you decide to outsource, and how much will it cost you? Is the cost of outsourcing worth it if you can spend that time expanding your practice or life coaching clients?
  4. Content and quality photographs.
    Regardless of whether you decide to do it yourself or outsource, you will need to have the content and pictures ready. Remember to take quality headshots of yourself.You can also enlist a copywriter who can convert your content into punchy copy. Poor quality images can harm the appeal of your site, so rather invest a few dollars and purchase quality stock images for a professional look.
  5. Build the website.
    Consider this as a mini project and build a timeline detailing when each section of the website will be completed. Think about who can take a look at your website and give you feedback before you launch to the public.
  6. Set up a frequency for maintenance.
    All websites need to be maintained as we niche down or get more accreditations. Set yourself a frequency to check the website regularly and update information because stale details can be associated with a lack of professionalism.

10 Things To Include In Your Site

Most websites have a common structure, and browsers expect these ten sections at a minimum.

  1. Home Page
    This is the most viewed page and summarizes all the content on your website.
  2. About Me
    This is where your potential clients get to know whether you’re a good fit for them, both in terms of your experience and expertise as well as personality.
  3. Services
    Details about different services you offer. For example, you can list mindfulness coaching, group coaching, and career coaching as separate services.
  4. Contact
    This page makes it easy for potential clients to contact you with any questions they may have.
  5. FAQs
    It’s best to get ahead and answer any questions readers may have. Possible areas for questions include fees, confidentiality, ethics, and the structure of coaching sessions. When you walk through the flow of a typical coaching engagement, you can include screenshots of Quenza tools like the Coaching Client Agreement and Pre-Coaching Questionnaire.


Pre-Coaching Questionnaire Coaching Website
Quenza’s Pre-Coaching Questionnaire helps you lay the foundation for your coaching program by exploring a client’s expectations, hopes, and background.
  • Clients and Testimonials
    The best way to build confidence in a potential client is to show them you have coached clients successfully in the past. You can use Quenza tools such as Effectiveness of Session Evaluation and Coach Evaluation Form to collect feedback from clients.


  • The Quenza Effectiveness of Session Evaluation measures the success of each session by getting feedback from your clients.

    In addition to the above sections, you can include the following if you see the need to do so.

    1. Lead Magnet
      If you’re interested in building an email list to promote future books and coaching courses, it’s a great idea to offer something free in exchange for the potential client’s email address.For example, if you’re a mindfulness coach, you can offer a daily meditation to start the day in positive spirits. Or you can also provide a Quenza tool like the Strength Interview for free.


    Quenza Strength Interview Life Coaching Website
    Quenza’s Strength Interview helps clients clarify and confirm their strengths.
  • Blog and Resources
    A blog and other resources help increase the domain authority of your website and showcase you as an expert.
  • Books and Store
    If you have any books or offer other products, it’s best to include these on your website as well.
  • Promotion or Complimentary Session
    It is customary for many coaches to offer a complimentary discovery or introductory session to help potential clients learn more about coaching and find out if the coach is a good fit for them. You can also promote this offer on your website.
  • 4 Examples of Successful Websites

    We don’t want to overwhelm you with different designs and websites because most coaches get stuck looking at other websites for inspiration. Here’s a short list of example websites for inspiration.

    1. Lydia Roy – Executive Coach and Facilitator
      This is a clean site with a sleek design. We believe much thought has gone into the quality of pictures and color palette. The coach shares her personality, favorite quotes, and a confident smile on her profile.
    2. Jaime Brand Coaching Services
      A clean and easy-to-follow coaching website that includes all the information a potential client may want to find on a website. She also offers the opportunity to sign up for her newsletter.
    3. Tony Robbins
      Although many of us are not as well-known as Tony Robbins, this site is worth exploring for everything we can include on our website as we go along our coaching journey. You may even get some ideas about how to expand your practice.
    4. Robin Altman
      This website effectively uses multiple videos both by the coach and past clients to communicate the benefits of her services. Although creating a video can take more effort, seeing someone talk about the benefit they gained from coaching can be a game changer.

    Building A Website For Coaching Classes

    Coaching classes can come in various forms: individual, group, online, in-person, and a combination of live coaching and recorded lessons.

    Most coaches use existing platforms to create coaching classes vs. building a coaching class using a traditional website. However, your website should promote your coaching classes by showing off what you offer and linking to the external portals.

    Some of the widely used portals to build a coaching class include Teachable and Thinkific. You can also use the Quenza platform to create online classes. All you have to do is create all the content as Activities and schedule them in the frequency you want using our Pathways feature. If you’re looking for one-on-one interaction and live coaching sessions, you can use the Video Conferencing feature that’s planned to be added in Q3 of 2022.

    5 Best Website Builders and Design Templates

    Here are some of the best website builders and design templates you can use to make your job easier.

    1. Wix
      This is a high-quality, easy-to-use website builder with functionalities like e-commerce, visitor analytics, site booster, and unlimited bandwidth. A free domain is also included. The only downside we can see is the level of support provided.
    2. Elementor for WordPress
      This is a WordPress plugin that makes website creation much more intuitive. The live page editor, e-commerce functionality, responsive templates, and SEO-friendly pages make this a worthwhile investment.
    3. Squarespace
      The builder has some amazing templates and features to choose from. It also includes a free domain, unmetered bandwidth and storage, and e-commerce functionality. The only downside could be its unusual editor interface.
    4. Gator
      The best value-for-money website builder for small businesses. Blog features can be improved, but it provides a free domain, e-commerce functionality, unmetered storage and bandwidth, and powerful drag-and-drop builder.
    5. Zoho
      A great builder for larger coaching practices. This solution includes e-commerce functionality, SEO tools, responsive templates, and a remarkable range of in-house add-ons. However, integration with third-party apps can be limited.

    Most Helpful Digital Solutions For Coaches

    As you evolve in your coaching journey and expand your practice, your need for coaching software evolves.

    Here are two of the best virtual tools for life coaches you can use regardless of where you are on your journey.


    Quenza App Life Coaching Website

    As coaches, our top priority is providing value to our clients and helping them achieve their goals. Client engagement and accountability are key here. Quenza is focused on the value you can bring to your clients while cutting down on the administrative burden.

    Quenza Life Coaching WebsiteQuenza’s features include:


    • Activity builder
    • Automated pathways
    • Science-backed activities
    • Community support
    • Progress tracker
    • HIPAA-compliant
    • GDPR-compliant
    • Online communication
    • Customization
    • Mobile app.
    Price:Starts at $49/month
    Cons:A relatively new platform, yet great features are constantly being added.
    Free Trial:30-day trial for only $1

    Nudge Coach

    Nudge Coach Coaching Site

    Nudge Coach is another option that allows for a high level of customization. This level of customization is attractive because each client is different, and we need the flexibility of customizing coaching engagements.

    Nudge Coach Life Coaching WebsiteMain features include:


    • Client-facing habit tracker
    • Engagement tools
    • Automated sequences
    • Cards for reminders and motivation
    • Monthly challenges
    • HIPAA-compliant
    • Integration with Zoom
    • Mobile app.
    PriceStarts at $30/month
    ConsDoes not include payments or scheduling.
    Free TrialAvailable for first three clients.

    5 Ways To Use Quenza For Online Coaching

    1. Expansions Library
      A collection of exercises, reflections, meditations, and lessons created by our expert coaches. You can reuse these easily to increase the engagement of your coaching clients.


    Quenza Expansions Life Coaching Website
    The Quenza Expansions Library consists of many activities for you to choose from.
  • Activities
    If you need more activities than what’s in our library, you can create as many activities as you want using our intuitive Activity Builder.
  • Pathways
    Do you want to automate sending activities to clients? Pathways can help you do just that. You can save more time through automation and concentrate on building your practice instead.

  • Client Chat
    Some clients may want easy access to you, especially during stressful times or when they’re going through a challenge. The Quenza chat is secure and convenient for this purpose.


  • Quenza Chat Coaching Site
    With Quenza Chat, you can provide timely, personal feedback privately to clients.
  • Dashboard
    This is the quickest way to catch up on the latest developments at your coaching practice. What have your clients been up to? Have they completed their assigned homework for the week?


  • Quenza Dashboard for Coaches Coaching Website Design
    The Quenza Dashboard provides a snapshot of your coaching practice at any given time.

    Final Thoughts

    Creating a website for your coaching practice need not be stressful. We hope we simplified the process for you.

    Please leave a reply below and let us know if you have any questions. To get started with Quenza, try out the Quenza 1-month trial for just 1$.

    Frequently Asked Questions

    Do coaches need a website?

    In today’s digital age, having a website is essential for coaches looking to establish their brand and reach potential clients. A website can help you: Establish credibility and professionalism, showcase your services and expertise, reach a wider audience, generate leads and conversions, provide a platform for sharing your insights and ideas.

    How do you promote your online coaching business?

    To promote an online coaching business, develop a strong online presence, offer free resources, leverage social media, offer a free consultation or discovery call, network with other professionals, use paid advertising, and ask for referrals.

    What makes a coaching website successful?

    A successful coaching website requires clear messaging, user-friendly design, relevant content, social proof, strong calls to action, and SEO optimization.

    About the author

    Sabrina is a life and career coach, currently working on her ICF accreditation. She is also an experienced freelance writer focusing on mental health and technology. In her past corporate life, she was an automation manager at a bank in Toronto, Canada.

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