A Complete Guide to Becoming a Spiritual Coach

In our fast-paced world that’s becoming ever more focused on individual achievement, an increasing number of people are yearning for a feeling of deeper connection to their inner selves and the universe. 

These individuals, who come from all walks of life, are stopping to ask, “Why?” Rather than endlessly being consumed with the “How,” of a life filled with the continual pursuit of goals. 

Such people are challenging the notion that accumulating more—more money, fame, connections, status, and milestones—is always the path to happiness and well-being.

Many equate this more connected, balanced, and holistic view of oneself and the world with spirituality. And interest in this topic extends far beyond a niche group of alternative thinkers.

In fact, decades of scientific research have demonstrated that higher levels of spirituality are associated with higher levels of psychological well-being, a greater sense of purpose in life, positive relationships with others, more pro-health behaviors, and a stronger sense of purpose and meaning [1].

As a result, many coaches and therapists now incorporate elements of spirituality into their practice. With some who specialize in this area adopting the title, Spiritual Coach.

A unique blend of a life coach, counselor, and spiritual guide, a spiritual coach plays a critical role in aiding individuals on their life-long journey. And in this comprehensive guide, we’ll delve into the ins and outs of spiritual coaching, providing invaluable insights into the profession, its relevance, and its impact.

We’ll also explain how Quenza, a software platform designed specifically for coaches and therapists, can help coaches of all backgrounds utilize spirituality in their client work. 

To try Quenza out for yourself, sign up now for a full-access 1-month trial for only $1.

A Fluid and Dynamic Coaching Speciality

One of the first questions people new to exploring their spirituality ask, is, “What is a spiritual coach?” 

To answer this question properly, it’s necessary to first take a step back and define spirituality. And if you think this sounds tricky, guess what—you’re right! 

As we’ll cover below, there’s no universally agreed-upon definition of spirituality. There are some common threads that weave through most definitions of this important topic.

Spirituality Defined

To get you oriented, let’s look at a few definitions of spirituality from the academic literature on this topic.

Spirituality is an “unstructured, personalized, and naturally occurring phenomenon where a person seeks closeness and/or connectedness between him/herself and a higher power or purpose.”[2]

Spirituality can be understood as “a multidimensional theoretical construct. In essence, it constitutes transcendence understood as going beyond or above ‘the real I.’ In this context, spirituality is defined as experiencing transcendence through inner peace, harmony, and connectedness to others.”[3]

Rather than defining the term, other scholars have instead chosen to categorize the content topics across the more than 70 definitions of spirituality. 

These topics (none of which are all contained in any one definition of spirituality) include[4]:

  1. Connectedness or relationship
  2. Processes contributing to a higher level of connectedness
  3. Reactions to sacred or secular things
  4. Beliefs or thoughts
  5. Traditional institutional structures
  6. Pleasurable existence
  7. Beliefs in the sacred or higher being
  8. Personal transcendence
  9. Existential issues or concerns

Therefore, when someone asks, “What is a spiritual coach?” You could include a practitioner who focuses on any of the above 9 domains.

Spirituality and Religion

Another common query (and concern) some people have is, “What is the difference between spirituality and religion?”

Again, there is no clear-cut answer to this. 

Some people separate the two topics, as seen in the definition below:  

“Spirituality differs from religion as the latter is rather linked with specific rituals, institutional dependencies, and social relationships, whereas the former is more about personal experiences of what is unseen and recognized as greater than ourselves.”[3]

While others make the argument that both can (and often do) coexist, defining spirituality as:

“Any support, behaviors, or beliefs linked to religious or spiritual beliefs or institutions, including but not limited to tangible support from religious organizations, personal prayers between an individual and a higher power, and specific group faith community rituals.”[5]

What Is Spiritual Coaching?

To come back to our original question, on a broad level, a spiritual coach is a trained professional who assists individuals in their spiritual development. 

As described above, each individual’s definition and experience of spirituality will be different. So spiritual coaches need to be comfortable operating in a fluid and dynamic manner, being responsive to the needs of their clients. 

Spiritual coaches work in the realm of their client’s spiritual beliefs and values, focusing less on materialistic ambitions and more on broader existential questions. They don’t have to be associated with any particular religious practice. And they respect and work within the unique spiritual beliefs of each individual. 

Tools and Techniques Used In Spiritual Coaching

Functioning at the crossroads of life coaching and spiritual guidance, spiritual coaches employ various coaching techniques to enable clients to discover and traverse their spiritual paths. 

Their primary responsibility involves facilitating clients’ spiritual awakening, evolution, and enlightenment. They aid clients in identifying and articulating their spiritual goals, overcoming spiritual obstacles, and developing practices that promote spiritual growth.

The tools, worksheets, and exercises used by a spiritual coach might involve methods like:

  • Guided visualization
  • Meditation and mindfulness
  • Breathwork
  • Journaling
  • Energy healing, such as Reiki or crystal healing
  • Intuitive readings
  • Yoga, Tai-Chi, and Qigong

The ultimate aim of a spiritual coach is to empower clients, enabling them to find inner peace, spiritual growth, and a deeper understanding of their life and purpose. As you might expect, the tools and techniques to support these processes are incredibly varied. So don’t be surprised if you come across spiritual coaches using tools not on the list above.

To give you an idea of how Quenza might fit in with spiritual coaching, here are a few snippets from our exercise on Moving from Rational to Experiential Gratitude Meditation.

We start by inviting participants to consider the source of a recent positive event they may have experienced.

Then follow this up with a guided meditation.

Followed by reflections, which can be done with or without the coach. You can even customize the activity by adding in more spiritually focused prompts if desired.

An Unlikely Partnership

At first pass, technology might not seem all that relevant to spiritual coaching. But with the advent of online coaching and digital healthcare, spiritual coaches are increasingly utilizing software to deliver their services.

One such platform is Quenza, a purpose-built practice management solution for coaches and therapists.

The intuitive suite of features in Quenza allows you to: 

  • Create your own exercises with the drag-and-drop activity builder, then assign them to clients anywhere in the world
  • Utilize our extensive Expansions Library, with 250+ ready-to-use customizable forms, tools, and exercises 
  • Save, share, and comment on client notes
  • Run group coaching programs hosted securely on the platform, with Quenza Groups.
  • Send a fully automated series of activities to clients, called pathways
To try Quenza out today, sign up now for a full-access 1-month trial now for only $1.

Life Coach vs Spiritual Coach

In understanding the realm of coaching, it’s crucial to distinguish between life coaches and spiritual coaches, as they serve distinct, albeit sometimes overlapping purposes. 

A life coach primarily helps clients set and achieve personal and professional goals, such as, skill development, improving mindset, or enhancing personal relationships.

A spiritual coach goes beyond the material aspects of life, focusing more on the client’s inner world as well as their connection to something beyond concepts and language – the outer experience. They help individuals find meaning and purpose, connect with their inner self, and develop a deeper belonging to the fabric of the universe, including time and space.  

To give an example, a life coach might guide someone in changing jobs through career coaching. While a spiritual coach would help that same person explore what they’re truly passionate about and how it aligns with their spiritual beliefs and values.

Becoming a Spiritual Coach

If you’re wondering how to become a spiritual coach, the first thing to be aware of is that the path isn’t usually straightforward. 

Becoming a spiritual coach requires a combination of personal exploration, formal education, and practical experience. It often begins with a journey of self-discovery, where aspiring coaches explore their own spirituality, understand different spiritual philosophies, and cultivate a deep desire to help others on their spiritual paths.

While there isn’t a universally recognized degree requirement to become a spiritual coach, various educational programs can equip prospective coaches with the skills necessary for the profession. These may include programs in spirituality, psychology, counseling, or coaching. Courses in meditation, mindfulness, energy healing, and other holistic practices can also provide a solid foundation for a career in spiritual coaching.

What About Certification?

Spiritual coach certification isn’t required to offer spiritual coaching, but it can be highly beneficial. 

Coaching certification assures clients of your credibility, by demonstrating that the coach has achieved a certain standard of competence. Certifications are often provided by recognized coaching associations, such as the International Coaching Federation, or specialized spiritual coach training programs.

These certification programs typically involve coursework, practical coaching experience, and sometimes a final exam or project. 

Certification covers various topics, such as:

  • Coaching ethics
  • Spiritual counseling techniques
  • Personal development
  • Business aspects of coaching

Because the areas of focus and techniques used by spiritual coaches vary so much, some practitioners choose to obtain a general coaching certification, then specialized spiritual healing training. For example, a spiritual coach who utilizes energy healing might obtain certification as a life coach, alongside training in Reiki and quantum healing (or vice versa). 

Growth, Purpose, and Well-Being

Spiritual coaching topics cover a broad range, each aiming to facilitate a client’s spiritual growth and understanding. These topics often include:

  • Exploring and defining personal spiritual beliefs
  • Developing intuitive abilities
  • Understanding and navigating spiritual awakenings
  • Energy management
  • Overcoming spiritual challenges

Spiritual coaches usually help clients explore questions of purpose and meaning in life, and how their spiritual beliefs align with their life choices. They also instill qualities such as compassion, appreciation and wonder of the world clients operate in. 

Coaches may use various tools and techniques to address these topics. The goal isn’t just to provide answers, but to equip individuals with the know-how necessary to navigate their spiritual journey confidently and autonomously.

Meaning and transcendence are key spiritual coaching topics. And if you’re looking for a ready-made activity to use with your clients on this subject, the Transcending Pain: Using Personal Suffering to Benefit Others activity in the Quenza app is a good starting point.

The exercise starts by explaining how painful experiences can become sources of meaning, purpose, and direction.

Then, takes clients through a series of structured questions to connect with, find purpose from, and transcend previous wounds and hardships.

Remember, you can get access to hundreds more exercises like this by signing up to Quenza today, for a full-access 1-month trial for only $1.

Earning Potential for a Spiritual Coach

How much spiritual coaches make can vary significantly, based on factors like experience, certification, location, and area of specialization. 

As a general guide, clients can expect to pay between $50-$200 per hour for a spiritual coach. However, keep in mind that spiritual coaching is particularly well suited to digital products and services.

Some coaches offer packages or programs that can range from a few hundred to several thousand dollars. And many of these are fully-digital online courses, consisting of pre-recorded materials and downloadable resources.

Overall, the financial success of a spiritual coach depends largely on the coach’s business skills, marketing efforts, and the quality of service they provide. In time, as coaches build their client base and gain more experience, their earning potential can increase.

Marketing and Spirituality

Marketing is an area a lot of spiritual coaches struggle in. With some practitioners expressing concern that the self-promotional aspect of marketing goes against their spiritual philosophy.

When marketing is done poorly there may be some validity to this concern. But the reality is, it’s entirely possible (and not overly difficult) to learn how to market yourself as a spiritual coach in an authentic, generous, customer-focused way. The key is in how you perceive marketing.

Marketing Guru (and spirituality buff), Seth Godin, provides several examples of how marketing can be conceptualized in an ethical way in his classic best-seller, This Is Marketing, such as:

“Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread.”[6]

“Marketing is the generous act of helping someone solve a problem. Their problem.”

“We sell feelings, status, and connection. Not tasks and stuff.”

Looking through that lens, it’s clear that you can undertake marketing in a way that benefits the greater good and helps you run a thriving business.

This may involve things like creating a professional website, actively creating and engaging on social media, and regularly publishing useful and relevant content such as blog posts, podcasts, or videos.

When any of the above are approached from the perspective of sharing your gifts to help potential customers, your marketing will be ethical and authentic.

Remember, your skills as a spiritual coach can transform people’s lives. So don’t keep them to yourself. Consider hiring a marketing coach if you need to. But whatever you do, make sure the people you’re equipped to help are able to find you.

Final Thoughts

As the quest for spiritual growth becomes increasingly prevalent in our fast-paced and rapidly changing world, the role of the spiritual coach emerges as a beacon of light guiding individuals toward meaning, joy, connection, and fulfillment. 

The journey of becoming a spiritual coach is challenging, yet rewarding. With the practitioner required to undergo their own spiritual training and transformation, alongside a solid foundation in coaching fundamentals.

Being a spiritual coach provides opportunities to make a profound difference in people’s lives. But to practice effectively in the present-day coaching environment, professionals must have a flexible suite of tools they can use to connect with clients from all walks of life.

Whether you’re just getting started as a spiritual coach or have been practicing for some time, Quenza can help you increase client engagement and expand your impact. 
If you’re looking for practice management software, a library of coaching resources, or a platform upon which to run groups and build online courses, we can help. And you can access everything we have to offer right now, by signing up to Quenza today for a full-access 1-month trial now for only $1.


  1. ^ Ryff, C. D. (2021). Spirituality and well-being: Theory, science, and the nature connection. Religions, 12(11), 914. doi:10.3390/rel12110914.
  2. ^ Joseph, R. P., Keller, C., Adams, M. A., & Ainsworth, B. E. (2017). Incorporating religion and spirituality into the design of community-based physical activity programs for African American women: A qualitative inquiry. BMC Research Notes, 10(1). doi:10.1186/s13104-017-2830-3.
  3. ^ Bożek, A., Nowak, P. F., & Blukacz, M. (2020). The relationship between spirituality, health-related behavior, and psychological well-being. Frontiers in Psychology, 11. doi:10.3389/fpsyg.2020.01997.
  4. ^ Shek, D. T. L. (2014). Spirituality, overview. In A. C. Michalos (Ed.), Encyclopedia of quality of life and well-being research. Springer, Dordrecht. doi:10.1007/978-94-007-0753-5_2832.
  5. ^ Howard, A. H., Lipien, L., Dimasuay, K. G., Agbenyiga, D., & Wyatt, J. (2023). The relationship between spirituality and resilience and well-being: A study of 529 care leavers from 11 nations. Adversity and Resilience Science, 4(2), 177–190. doi:10.1007/s42844-023-00088-y.
  6. ^ Godin, S. (2019). This is marketing. Penguin Business.

About the author

Eamon is an ex-social worker turned freelance writer, from Perth, Western Australia. Eamon has worked as a clinical social worker for 15 years, in several positions across the healthcare, justice, disability, substance misuse, and mental health systems.

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