As coaches, how we look at our lives and work is a little different. We tend to have done more work on ourselves and generally devour hundreds of life coaching books or ebooks on the human mind and self-improvement.
Given all this, we also have certain things we believe about our clients, the work we do, and human potential in general.
Do you have a coaching philosophy? You probably do, although you may not have thought about it per se.
Read on to find out more about how to formalize your coaching philosophy and use it to connect with your clients using Quenza’s 30-day coaching software trial.
What is a Life Coaching Philosophy?
A coaching philosophy is a statement or few statements about what you value and how you approach your role as a coach. It also addresses your purpose, beliefs, and principles.
Your coaching philosophy can differentiate you from other coaches and help clients trust you, especially if they have similar values and beliefs.
Your coaching philosophy can differentiate you from other coaches and help clients trust you, especially if they have similar values and beliefs. This can be likened to an elevator pitch or value proposition that details your service to clients without being too salesy. It’s almost like a longer tagline.
Once established, you will use your coaching philosophy when coaching clients, marketing your services, networking, branding, and other business activities.
Coaching Philosophies: 7 Examples & Samples
Examples of coaching philosophies can give you some ideas of what to include in your own statements.
However, never use another coach’s philosophy as is because coaching philosophies are unique to each coach. Because you don’t want to attract clients who will be better off with another coach, it’s always important to create your own.
These example coaching philosophies might inspire you: “I believe a positive, empowering environment is crucial for my coachees to challenge themselves and realize their full potential. Coaching means unlocking a growth mindset and embracing mistakes while consistently aiming for better.”
“Communication, honesty, and commitment are pivotal to success and I strive to cultivate these in all my coaching relationships. To me, coaching is both a lifelong journey and a two-way street through which people can achieve anything they dream of with the right support, motivation, and guidance.“
In the sports world, many coaches have explicit coaching philosophies. Here are a few for your inspiration.[1]
How To Develop Your Coaching Philosophy
Developing your coaching philosophy shouldn’t take too long. Here are the steps you can follow to develop a unique coaching philosophy for your coaching practice.
- Really explore why you coach. For many of us, it’s because we believe in the human potential to transform. But go deeper than that. What makes us believe in this human potential? Spend some time journaling about this. You can use Quenza Expansions like Values Vision Board and Strength Interview to clarify your values and strengths connected to coaching.


5 Tips To Write Your Coaching Philosophy Statements
It’s important to keep the following tips in mind when crafting your coaching philosophy statement.
- Don’t be afraid to be creative. If you’re a naturally creative person and use a lot of metaphors and visuals, bring that aspect of you to your coaching philosophy. On the other hand, if you’re all about equations, throw in a few of them into your coaching philosophy.
- Don’t shy away from your real values. Some of us try to perceive what “good” values are for a coach and put in things like transformation, empathy, and service. You definitely have those values in you because you’ve chosen to be a coach. But if your top value is freedom or adventure, reflecting that in your philosophy could be a real differentiator. Quenza’s tool, The Scoreboard Metaphor, can help clarify the differences if you’re unclear of goals and values.

Making Your Coaching Philosophy A Reality
Having your coaching philosophy written down is not enough. You have to embody it as a person and when you’re in your coaching chair. Your philosophy should be reflected on your website, social media, tagline, and other marketing material as it’s the essence of the service you provide.
People change over time, and so should coaches. When new information becomes available to us, or we complete a new training, our beliefs about coaching and our approach to coaching may change. If that happens, ensure that you update all communications and show up as a coach with the changed philosophy.
Best Digital Software For Your Practice
As your life coaching philosophy and your practice change, your need for coaching software evolves. Here are two of the best software tools you can use regardless of where you are in your coaching journey.
Quenza

As life coaches, our top priority is providing value to our clients and getting them to where they want to go in life. Client engagement and accountability are key here.
Quenza is focused on the value you can bring to your clients while cutting down on the administrative burden and providing you with life coaching session planner tools.
Details | |
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![]() | Quenza’s features include:
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Name: | Quenza |
Price: | Starts at $25/month |
Cons: | A relatively new platform, yet great features are constantly being added. |
More info: | Quenza |
Free Trial: | 30-day free trial |
Nudge Coach

In addition to saving you time, Nudge Coach is a coaching tool that allows for a high level of customization. This level of customization is desirable because each client is different, and we need the flexibility of customizing coaching engagements.
Details | |
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![]() | Main features include:
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Name | Nudge |
Price | Starts at $60/month |
Cons | Does not include payments or scheduling. |
More info | Nudge |
Free (Trial) | Available for the first five clients. |
6 Ways You Can Use Quenza
You can use Quenza to help provide more value to clients and bring your coaching philosophy alive.
- Activities: You can create exercises, meditations, assessments, and evaluations using our easy-to-use Activity Builder.
- Pathways: You can automate the frequency in which you want to send these activities to your clients using Pathways.
- Wheel of Life: Most coaches use our Wheel of Life template to create personalized assessments that can identify client goals and measure progress along the way.




Integrating Technology into Life Coaching
In the rapidly evolving world of life coaching, technology has become an indispensable tool that can enhance the coaching experience for both coaches and clients. By leveraging digital platforms and tools, coaches can streamline their administrative tasks, improve client engagement, and provide more personalized support.
One such technology is Quenza, a coaching software that offers a plethora of features designed to aid coaches in their practice. Quenza allows coaches to create customized activities, track client progress, and maintain efficient communication. The software’s activity builder enables the creation of personalized exercises, meditations, and assessments that cater to the specific needs of each client.
This level of customization ensures that the coaching experience is tailored and effective, promoting better client outcomes. Additionally, Quenza’s automated pathways feature allows coaches to schedule activities for clients, ensuring consistency and accountability without the need for constant manual input.
The integration of these tools not only saves time but also enhances the quality of coaching by providing structured and meaningful interactions. Embracing such technologies can significantly elevate a coach’s ability to deliver impactful services, ultimately leading to greater client satisfaction and success.
The Importance of Continuous Professional Development
For life coaches, continuous professional development is crucial to maintaining a high standard of service and staying relevant in an ever-changing field. The pursuit of knowledge and skill enhancement ensures that coaches can offer the most effective strategies and techniques to their clients.
This commitment to growth can be achieved through various means, including attending workshops, enrolling in advanced coaching courses, and participating in professional coaching communities. These opportunities provide coaches with new insights, methodologies, and best practices that can be integrated into their coaching philosophy.
Moreover, staying updated with the latest research in psychology, behavioral science, and coaching techniques can help coaches address a wider range of client issues more effectively.
Professional development also involves reflective practice, where coaches regularly assess their methods and outcomes to identify areas for improvement. By seeking feedback from clients and peers, coaches can refine their approach, ensuring that it aligns with their evolving philosophy and the needs of their clients.
Ultimately, continuous professional development fosters a culture of excellence and innovation within the coaching profession, enabling coaches to provide transformative experiences that empower clients to achieve their full potential.
Final Thoughts
As you can see, your coaching philosophy is an integral part of your coaching practice and feeds into every area of your practice and life.
We hope this post helps you with developing your life coaching philosophy. Please feel free to share your philosophy statements in the comments below.
To get started with Quenza, try out the Quenza 1-month trial for just 1$.
References
- ^ Athlete Assessments. (2021). Coaching Philosophies from Sports Coaches. Retrieved from https://www.athleteassessments.com/coaching-philosophies-from-sports-coaches/
- ^ Barry Demp Coaching. (2019). Philosophy. Retrieved from https://www.dempcoaching.com/my-coaching-philosophy/
- ^ Nehrlich, E. (2021). Executive Coaching: My Coaching Philosophy. Retrieved from https://www.toomanytrees.com/philosophy