How To Create Your Health Coaching Program: 3 Templates

Health Coaching Program

The health coaching sector has transformed dramatically in recent years—what was once a purely face-to-face industry is now full of clients and coaches working together online.

Knowing how to create your own digital programs, packages, and courses is a must if you’re keen to tap into that growing demand. In this guide, we’ll explain how you can do that easily from your own existing materials.

Are you looking to branch out with an online health coaching program of your own? With this guide and your $1, 1-month trial of Quenza, you can start building your program right away.

To learn how Quenza’s unique tools, features, and templates can help you design a solution, read on!

How To Create Your Health Coaching Program

Every health coach has their unique approach when it comes to developing coaching programs, which are usually refined over time as they come to know their niche and clients.

Before you decide what you’ll offer, it’s vital to get clear on the kind of value you’ll create, who it’s for, and how you’ll deliver it specifically.

Before you decide on what your health coaching program will offer, it’s vital to get clear on the kind of value you’ll create, who it’s for, and how you’ll deliver it specifically.

Among other things, you’ll want to ask yourself the following:

  • What can you promise your clients in terms of a transformation? To answer this, you’ll need to know whether you solve a specific problem (e.g., reducing stress), help them achieve a goal (e.g., losing weight), or both.
  • Who will you help? Where are they located, and what kind of lives do they lead? Ideally, you should create a client persona that covers their pain points, lifestyle, interests, and values, as well as their basic demographics.
  • What format will your program take? Options include purely online coaching and a hybrid program that combines online and offline components.

An initial brainstorming phase is vital if you want to create a tailored coaching program that speaks directly to your target clients. So don’t skip this step—it’s essential!

Based on the insights you gather, you’ll then be able to create a highly relevant, engaging solution by choosing the right structure and materials for the job.

Utilizing Technology to Streamline Your Health Coaching Program

Utilizing technology in health coaching programs can greatly enhance efficiency, accessibility, and client engagement. Digital tools and platforms offer various functionalities that can simplify the management and delivery of coaching sessions.

For example, online scheduling tools such as Calendly or Acuity make it easy for clients to book sessions at their convenience, reducing administrative burdens for coaches. Video conferencing platforms like Zoom or Microsoft Teams enable remote coaching sessions, breaking down geographical barriers and allowing coaches to reach a wider audience.

Additionally, mobile apps and online portals like Quenza can be used to deliver coaching materials, track progress, and maintain ongoing communication with clients. These platforms often include features like goal-setting, progress tracking, and reminders, which help keep clients engaged and accountable.

Moreover, integrating technology can facilitate the collection and analysis of data, providing valuable insights into client progress and program effectiveness. By leveraging these digital tools, health coaches can offer a more flexible, convenient, and data-driven approach to their services, enhancing the overall client experience and improving outcomes.

5 Simple Steps To Follow

Whether you’re digitalizing exercises that you already use in person or you’re a complete newcomer to the health coaching game, there are at least 5 simple steps you can follow to develop a program.

Step 1: Planning your coaching pathway

With your coaching promise in mind, you can begin planning out a framework for your program.

It’s often useful to map out the system you use to help clients achieve their goals as a series of steps. What needs to take place for that transformation to happen, and in what order?

At this stage, you might want to take a look at Quenza Expansion pathways like the Creating a Positive Body Image program shown below:

Quenza Health Coaching Program Ideas Body Image
Quenza’s ‘Creating a Positive Body Image’ Pathway Expansion combines separate activities into a structured pathway. With custom intervals between each unique “step” or Activity, you can create a similar health coaching program based on your own framework.

This is an excellent example of how a program comes together as a series of steps, or you can check out our step-by-step guide to creating Pathways here: Best Gratitude Journaling App and Software.

Step 2: Brainstorming names for your program

Once you’ve figured out the steps involved in your pathway, naming your program becomes a whole lot easier.

If you’ve identified a certain number of steps, it’s a really good idea to use these in your program name, e.g., “7 Steps to…”

Make sure you describe your promise in a way that’s catchy, memorable, and as concise as possible, for example: “Manage Stress Like a Pro: 7 Steps to Mindfulness Anywhere.”

Step 3: Curating or creating your materials

When it’s time to create content for your health coaching program, there are two main ways to go about it:

  1. Design your own worksheets, lessons, meditations, and exercises using Quenza’s Activity Builder, or
  2. Adapt an Expansion from your library of pre-made templates.

If you’re more inclined to customize a template, check out some further examples in our Ultimate Wellness Coaching Guide For The Modern Coach.

Of course, you can use both approaches in the same program—it’s completely up to you!

Step 4: Packaging them into a program

With Quenza’s Pathway Tools, you can package your tools into a sequence as soon as you’ve finished one Activity.

Each exercise is simply a ‘step’ in your program when you use the Pathway Builder, as shown below:

Pathway How To Create a Health Coaching Program
Quenza Pathways helps you organize health coaching exercises into a package and ‘drip-feed’ them to your clients at pre-scheduled intervals.

You can even pre-schedule when each step of your program will be delivered to your client’s Quenza app, as we’re doing with the bespoke Habit Diary above.

Step 5: Piloting your health coaching program

If you can, take your program for a test drive with a few clients that match your persona from Step 1.

This is where a feedback form can reveal all kinds of ways to make your program better, for example by changing your intervals or adapting your materials based on your test clients’ feedback.

Incorporating Client Feedback to Enhance Your Health Coaching Program

Incorporating client feedback is crucial for the continuous improvement and effectiveness of your health coaching program. By actively seeking and integrating feedback from clients, coaches can identify areas that are working well and areas that need adjustments. This process not only enhances the program but also demonstrates to clients that their opinions and experiences are valued, fostering a sense of collaboration and trust.

Regularly scheduled feedback sessions or surveys can provide insights into how clients perceive the program’s structure, content, and delivery. For instance, clients might highlight specific modules that they found particularly beneficial or suggest additional topics they wish to explore. Additionally, feedback can reveal common challenges or obstacles clients face, allowing coaches to tailor their support and resources more effectively.

Implementing these insights can lead to a more personalized and responsive coaching program, ultimately improving client satisfaction and outcomes. By continuously refining the program based on client feedback, coaches can ensure that their health coaching services remain relevant, effective, and client-centered.

3 Helpful Templates For Your Program

Once you’ve planned out your program, Quenza’s Expansion Library is a very useful place to start looking for resources that will help you achieve your goals.

Here are a few templates that can help get your clients from A to B, while also ensuring you deliver a personalized, engaging coaching experience.

1. Coaching Client Agreement

Quenza’s Coaching Client Agreement template can be adapted with your practice policies and terms of service so that you and your clients are on the same page about what your collaboration will involve.

Among other things, you can use this template to establish your availability, schedule, fees, expenses, and response time.

Quenza Health Coaching Program Client Agreement
Quenza’s ‘Coaching Client Agreement’ can be customized to outline your practice policies and set clear, shared expectations about your health coaching collaboration.

To edit this Coaching Client Agreement, save it to your Activities Library and start editing it in the Activity Builder with your own text, sections, and images.

If you’re after more tips for what to include, consider introducing your coaching philosophy or take a look at our in-depth guide: Crafting a Coaching Agreement.

2. Pre-Coaching Questionnaire

Using the Pre-Coaching Questionnaire Expansion can be a great way to start a health coaching program by exploring your clients’ goals and desires.

Sending this template prior to your first meeting gives you time to structure a personalized intake session in which you dive straight into a client’s coaching objectives.

Pre-Coaching Questionnaire Health Coaching Program
Quenza’s ‘Pre-Coaching Questionnaire’ is a health coaching program template that invites your clients to share their background, aspirations, and expectations before you start your sessions.

Some good ideas for customizing this Pre-Coaching Questionnaire (shown above) include adding your own logo, uploading your own images, and using any questions that will help you better personalize your program.

3. Strengths Interview

If you specialize in strengths-based health coaching, this is a perfect template.

In this exercise, your clients can answer questions that will help to reveal their core character strengths, which will help you design intrinsically motivating solutions and offer more personalized feedback throughout your collaboration.

Quenza Strength Interview Health Coaching Program
Quenza’s ‘Strength Interview ‘can reveal your client’s unique character strengths and help you create a more customized, engaging program with tailored materials.

Take a closer look at the Strengths Interview in your Expansion Library to start customizing it for your programs.

6 Ideas For Your Sessions

Looking for more session ideas for your online program?

All Quenza’s Expansion Library templates are easily adapted to suit your niche and coaching style, but the following samples are great suggestions:

  1. The Motivational Vision Board activity takes your clients step by step through creating a vision board based on their own goals.
  2. With the Stress Profile reflection, clients can identify their stress triggers and symptoms. This helps them identify warning signs and start to get proactive about managing their stress levels.
  3. The From Inner Critic To Inner Coach meditation can teach your clients to recognize internal self-critical thoughts and tap into a more self-affirming voice instead, helping them stay on track to achieving their goals.

If you’re looking for more practical suggestions beyond Activities, consider the following ways to engage your health coaching clients using Quenza:

  1. Run group programs for multiple clients. This can be a great way to keep your participants actively engaged in peer discussions, and you can even run competitions as motivational incentives.
  2. Upload your own video tutorials using YouTube or Vimeo files in Quenza’s Activity Builder. If you’re a fitness coach or nutritionist, these can be a superb way to share recipes, demonstrate exercises, or dive into specific moves.
  3. Touch base regularly using Quenza Chat. Offer feedback, advice, and motivation where it’s due and keep your clients on track to success!

Recommended: How To Engage Clients In Therapy & Social Work

The Ultimate Digital Solution For Health Coaches

At first glance, the idea of building a health coaching program on your own can seem overwhelming. But the right tools and features do most of the heavy lifting when it comes to the actual execution.

Quenza comes ready-made with all the tools required to put a program together and deliver it successfully, while staying true to your coach branding and reaching even more clients with your solutions.

It gives you a unique ability to move the needle for your business, with a whole suite of specialized tools designed especially for it.

Final Thoughts

There are many ways to expand your impact as a health coach, but developing an online program is hands down one of the most effective.

If you’ve got a wellness, nutrition, or fitness coaching framework that you believe can work at scale, try adapting your content for an online audience using Quenza’s $1, 30-day trial.

Let us know what your first program will be, and good luck!

Frequently Asked Questions

How long are health coach programs?

The length of a health coach program can vary depending on the provider and the client’s needs. Some programs can be as short as six weeks, while others may last up to a year or more. It’s important to find a program that fits your schedule and budget.

What are the 4 pillars of health coaching?

Lawson (2013) identifies four essential pillars of health coaching: mindful presence, authentic communication, self-awareness, and safe and sacred space. These pillars involve focused, nonjudgmental awareness of the present moment, deep listening, perceptive reflections, managing internal responses, and creating a safe and comfortable environment. By cultivating these pillars, coaches can create a nurturing and supportive environment that is conducive to growth and healing.

What degrees are best for a health coach?

While there is no one “best” degree for health coaching, many health coaches have a background in health and wellness fields, such as nutrition, exercise science, or psychology. Some common degrees for health coaches include Bachelor’s degree in nutrition or exercise science, or a Master’s degree in health and wellness coaching or psychology.

About the author

Catherine specializes in Organizational and Positive Psychology, helping entrepreneurs, clinical psychologists and OD specialists grow their businesses by simplifying their digital journeys.


  1. MC Mary Cella

    I would love to know how I can apply nutrition to your app. I use custom google doc forms at the moment for specific food journaling and goals. Is something like this available?

    1. CM Catherine Moore

      Hi Mary!
      Quenza is great for both forms and journaling, especially in nutrition coaching.
      Take a look at this article for a nice overview of how to use Activities and Pathways to create a journal:
      You can also create all kinds of forms using the Activity Builder using this step-by-step guide:
      With Quenza Files, you can also securely share your current Google Doc forms anytime, anywhere.
      All of these features are really easy to use and you can start designing/sharing your nutrition resources with the $1 trial:
      Let me know if you have any questions!

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